Wednesday 26 December 2018

Techlash: Make It Real


Once upon a time I used to marvel at the computer generated graphics in films .... forget the plot and even the acting .. just wonder at the graphics - wasn't it amazing. That was when it was all new ... today, CGI is the norm - the plot and the acting can come second and can be forgotten. Indeed ... the plot and the acting can be forgotten .... there is a trend to let the computer take care of that too - using algorithms and artificial intelligence to generate these as well as the scenes.

The slow boiling frog might be a myth but it serves as a powerful metaphor for how change creeps up on us and before we know it ... its too late.

So much of our lives is now mediated and manipulated by digital technology and this is how the digital tech companies want it - they want us to act out our lives on their platforms ... be creatures in their ecosystems and live happily ever after and comfortably numb in the walled gardens of eden that like gods they have created for us. But ... wake up .. .take a bite out of the Apple and learn what is really going on - its not really a garden but a prison and the walls are closing in.


Some have woken and can see what is happening - #staywoke #techlash.... there are signs of a backlash against digital technology ... a sort of neo-luddite movement - its not anti-tech but simply wants to re-balance our relationship with technology and put people back in the loop.

Just because we can doesn't mean we should ... do we really want our children to watch endless hours of computer generated content or interact with bots? There is a time and a place for computer generated personalities but I'd sooner interact with real people and experience things created by real people ... flaws and all for it is our flaws that make us human.

The danger is not that technology creates any form of whiplash effect from sudden movement but that digital technology, like TV motion smoothing, creates a "soap-opera effect" around us ... reducing friction, smoothing our lives and making us comfortably numb like a slow boiling frog. 

Don't be a puppet in front of a green screen on a digital platform ...  #bereal #stayreal #staywoke and #occupy your world.





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